Social Responsibility-XiangYa Industry Co., Ltd.

At Xiangya, we firmly believe that the value of a company lies not only in its commercial achievements, but also in its contribution to society. We are committed to extending the vision of "leadership" and the spirit of "perseverance" from the business field to the field of social responsibility, giving back to society through practical actions and warming others.

1.The original intention of public welfare: goodwill derived from the core of the brand

Our public welfare actions are not accidental acts of kindness, but the natural externalization of our corporate values:

With an innovative mindset, solve social problems

We not only innovate in our products, but also hope to explore public welfare models with innovative thinking, making assistance more precise and efficient.
Facing public welfare problems with the courage of challenge

We are not willing to simply donate, but are brave enough to challenge the difficulties and obstacles in the process of assistance, and deeply care about the actual needs of the elderly, weak, sick and disabled groups.
Adhere to the spirit of persistence and practice long termism

Public welfare is not a momentary impulse. We adhere to the focus of "sharpening a sword in ten years" and persist in long-term and sustainable public welfare investment.

2.Focus area: Elderly, weak, sick and disabled, the focus of our care

Our public welfare actions are not accidental acts of kindness, but the natural externalization of our corporate values:

Helping the Elderly

Regularly visit elderly people living alone in the community, donate daily necessities and winter clothing, hold caring activities, and let them feel the warmth and companionship of society.
Helping children

Special attention should be paid to the growth of disabled and left behind children through donations, supplies, establishment of student aid funds, and organization of volunteers to accompany them.
Assist patients

Extend a helping hand to the families of patients with major illnesses, provide medical expense support, and alleviate their economic and mental stress.
Caring for people with disabilities

Support employment and skills training programs for people with disabilities, and donate suitable assistive devices.

3.Action philosophy: From "doing things" to "creating ecology"

We integrate the concepts of "efficiency is king, results oriented" and "attentive service" in business operations into public welfare, ensuring that every goodwill can be put into practice

Sincere, direct, and attentive service: We treat the beneficiaries like family members, 'their affairs are our own affairs'. The boss personally leads the team, goes deep into the front line, understands the most real needs, and does a "100 point" public welfare.

Creating value, not simply giving: We not only provide material assistance, but also hope to help the beneficiaries build confidence and create their own beautiful lives through care and motivation.

Hatching good deeds and building a beautiful society together: We regard public welfare as a long-term undertaking that requires "continuous incubation and integration". We encourage and support employees to participate in volunteer service, and hope to inspire partners and all sectors of society to participate together, gathering greater love and strength.

4.Our Commitment

The original intention of Xiangya is to establish a "highly respected and beautiful enterprise". This beauty not only comes from the fashion accessories we bring to the world, but also from the warmth and hope we bring to society.

We promise to continue using our corporate resources and capabilities to serve society, while pursuing business excellence and steadfastly fulfilling our corporate citizenship responsibilities, striving tirelessly to build a more inclusive, warm, and better society.